A website workshop with intention & purpose, that you will love.

Workshop for professional website creation with squarespace for changemakers, conscious entrepreneurs, social businesses, and non-profit organisations.

Where you are at

  • You are about to start your business or passion project, and you would love to have a website.

  • You have created your own website, but you’re no longer happy with it and want a website that grows with your business as you expand.

  • You’ve tried to create your own website, but you’re frustrated with the process and/or unsure if you can trust anyone to create a website that truly represents you.

  • You feel like your current website doesn’t effectively communicate your brand or message.

…than this workshop might be right for you.


This is what will be covert in the workshop:

Foundation: Purpose & Strategy

Objective: Clarify the “why” before building the website.

  • Define your Purpose: What drives you or your project?

  • Identify your audience: Who benefits from your work? What problem are you solving?

  • Set clear goals: What actions do you want visitors to take? (e.g., donate, buy, subscribe,

    join a community)

  • Brand & messaging alignment: Ensuring visuals and copy reflect your purpose.

Outcome: Clear Purpose Statement and audience-driven goals.

Information Architecture & Planning

Objective: Structure the website around your purpose.

  • Site map creation: Decide pages, hierarchy, navigation.

  • Content planning: Map messages and storytelling for each page.

  • User experience (UX) for impact: How visitors interact and flow through your purpose.

  • Call-to-action design: Encourage meaningful engagement aligned with purpose.

Outcome: Blueprint for your Squarespace site.

Visual & Brand Alignment

Objective: Make the website reflect your purpose visually.

  • Color & typography choices: Support emotional impact and brand identity.

  • Image & media strategy: Use visuals that communicate purpose and values.

  • Layout & design patterns: Focus on clarity, accessibility, and storytelling.

Outcome: Visual identity that strengthens your mission.

Hands-On Squarespace Training

Objective: Build a live, functional website using Squarespace.

  • Template selection & customization: Choose one aligned with your purpose.

  • Page creation & content input: Add text, images, and media.

  • Navigation & user experience setup: Menus, sections, internal linking.

  • Integrations & functionality: Forms, e-commerce, blogs, social media feeds.

  • Mobile optimization & accessibility: Ensure purpose reaches all visitors.

Outcome: A working Squarespace website ready to launch.

Purpose-Driven Storytelling

Objective: Make your purpose communicated, felt, and understood.

  • Craft a homepage narrative that introduces your purpose.

  • Create “About” & impact pages that tell your story.

  • Highlight projects, initiatives, or impact metrics.

  • Align calls to action with mission, not just marketing.

Outcome: Visitors feel the purpose, not just see the product.

Launch & Reflection

Objective: Make your website live and measure alignment with purpose.

  • Test usability and flow from a visitor’s perspective.

  • Ensure content and design reinforce purpose.

  • Collect feedback and iterate.

  • Learn how to update your site while keeping purpose central.

Outcome: A purpose-aligned, actionable website that communicates your impact.

What is not included:

Content Creation: The package includes defining the structure of the content, but writing and creating content (e.g., website copy, blogs, product descriptions) is not part of the package.

SEO Optimization: Basic SEO will be included (e.g., meta tags, title descriptions, and headings). However, advanced SEO services such as keyword research, link building, and in-depth on-page optimization are not included

Squarespace Purchase: The cost of the Squarespace template is separate. Depending on the package you choose, the costs may be different. No worries, I’ll guide you through the process.

Domain Purchase: The domain name (e.g., yourwebsite.com) will need to be purchased separately. Costs typically range between €10 and €30 per year, depending on the domain registrar and the specific domain extension (.com, .net, .org, etc.). No worries, I will help guide you if you need assistance.

Legal advice regarding:

  • Imprint / Impressum requirements

  • Cookie policies or GDPR compliance

  • Terms and conditions or contractual agreements

Participants are responsible for ensuring their websites comply with local laws. The association may provide general guidance or resources, but this is not a substitute for professional legal advice.

If you’re interested in attending a workshop, please send us a message and we’ll notify you as soon as the next training session is scheduled.